2. SERP – The Search Engine Results Page that shows your ranking.
3. Organic Traffic – Visitors who land on your site without paid ads.
4. Backlinks – Links from other websites pointing to yours.
5. Meta Description – A brief summary of your page in search results.
️ 6. Alt Text – Descriptions that help search engines understand images.
️ 7. Title Tag – The clickable title shown in SERPs and browser tabs.
✒️ 8. Anchor Text – The visible, clickable text in a hyperlink.
9. Bounce Rate – When visitors leave your site after just one page.
10. Crawling – How search engines read and index your content.
️ 11. Indexing – When your pages are stored and organized by search engines.
12. Ranking – Your position in the search results.
️ 13. On-Page SEO – Optimization within your site (content, tags, HTML).
14. Off-Page SEO – External actions like building backlinks.
15. Schema Markup – Code to enhance how search engines display your content.
Knowing these terms helps you speak the language of SEO, work better with your digital team, and make smarter decisions for your business online.
When I first started learning SEO, every term sounded technical and overwhelming. But over time, I realized something powerful:
“SEO is not about tricking Google. It’s about helping Google understand your content.”
In this post, I’ve shared 15 essential SEO terms that every website owner, marketer, or freelancer should know.
These basics will help you:
✅ Get better Google rankings
✅ Drive organic traffic without ads
✅ Build SEO-friendly websites or client projects
The terms are explained in simple language — so even beginners can understand and apply them.
If you’re working on your website or planning to offer digital services, mastering these terms is a game changer.
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